Joico Moisture Recovery Moisturizing Shampoo

When your hair is thirsty and parched, it will literally lap up the hydration that our Moisture Recovery Shampoo pours into each and every strand. Our rich, luxurious formula actually restores smoothness and elasticity to dehydrated hair.

Benefits

• 24-hour moisture replenishment*
• Double the softness**
• 3X less prone to breakage***
• Hair looks instantly replenished, shiny, and healthy
• Gently cleanses hair without stripping vital moisture
• Helps replenish lost moisture
• *When using Moisture Recovery Shampoo and Treatment Balm
• **When using Moisture Recovery Shampoo and Conditioner vs. a non-conditioning shampoo
• ***When using Moisture Recovery Shampoo and Treatment Balm; against combing breakage on damaged hair vs. a non-conditioning shampoo

Directions: Apply to wet hair. Lather and Rinse. Follow with Moisture Recovery Conditioner.

Key Ingredients

• Sea Kelp - packed full of vitamins and minerals–helps provide targeted moisture and vital nutrients for healthier-looking hair.
• Jojoba Oil - rich in essential fatty acids, including Omega-9 - helps to add moisture and provide stunning shine.
• SmartRelease Technology, Their one-of-a-kind liposome delivery system, packs a punch - continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.