Joico K-PAK Reconstructing Shampoo

This gentle but powerfully targeted shampoo goes right to the damage, lathering in lustrous, more resilient hair from the first use. Formulated with nourishing Keratin and Guajava Fruit Extract to help fortify weak strands and - big plus here - prevent future damage.

Directions: Lather, rinse, and repeat if desired. Follow with K-PAK Reconstructing Conditioner.

Benefits

• Repairs years of visible damage*
• Instantly doubles hair strength**
• Boosts shine
• Improves elasticity & manageability
• Gently cleanses damaged hair
• Rich lather
• • When used with K-PAK RevitaLuxe
• ** Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using K-PAK Reconstructor, RevitaLuxe, or Reconstructing Conditioner

Key Ingredients

• KERATIN: A protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. The result? Stronger, healthy-looking locks.
• GUAJAVA FRUIT EXTRACT: Packed with antioxidants and Lycopene, which are known to help protect hair against UV damage.
• EVENING PRIMROSE OIL: A rich source of Omega-6 and Gamma-Linolenic Acid, an essential fatty acid that helps nourish hair back to health.
• SMARTRELEASE TECHNOLOGY: Their one-of-a-kind liposome delivery system packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.