Joico K-PAK Color Therapy Color-Protecting Shampoo

This color-preserving shampoo washes away dirt and debris while being gentle to color-treated hair. With its luscious lather formulated with antioxidant-rich African Manketti and Argan oils, you’ll actually help extend the life of your shade's vibrancy* and fight future damage every time you wash. **

*Maintains over 82% of haircolor after 18 washes
**When used with K-PAK Color Therapy Conditioner; against combing breakage on damaged hair vs. a non-conditioning shampoo

Directions: Lather, rinse, and repeat if desired. Follow with K PAK Color Therapy Conditioner.

Benefits

• Maintains over 82% of haircolor for up to 8 weeks*
• Repairs & strengthens damaged hair**
• Instantly 9X stronger hair †
• Twice the shine † †
• Gently cleanses color-treated hair
• Improves elasticity and shine
• Helps restore and protect hair*
• • When using K-PAK Color Therapy Shampoo and K-PAK Color Therapy Luster Lock Multi-Perfector
• ** Against combing breakage on damaged hair vs. a non-conditioning shampoo
• † Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Luster Lock Treatment
• † † vs. untreated hair; when using Luster Lock Glossing Oil

Key Ingredients

• AFRICAN MANKETTI OIL: A rich source of Vitamin E, nature's well-known environmental protection against fading.
• KERATIN: A protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. The result? Stronger, healthier-looking locks.
• ARGAN OIL: A powerhouse of Vitamin E, antioxidants, and essential fatty acids that help deeply hydrate and nourish hair.
• SMARTRELEASE TECHNOLOGY: Their one-of-a-kind liposome delivery system packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.