Joico Color Balance Purple Shampoo

Eliminates Brassy/Yellow Tones in Blonde/Gray Hair

Directions: Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse. Use 2-3 times a week, alternating with your daily shampoo. Follow with Color Balance Purple Conditioner for best results.

Benefits

• Instantly neutralizes unwanted yellow and warm tones in blonde hair
• Long-lasting results through 12 washes
• Boosts shine and smoothness
• Over 2X stronger hair*
• Controls static
• Gently cleanses hair
• Neutralizes unwanted yellow and warm tones
• Boosts shine and controls static
• *Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Blue Shampoo and Conditioner together

Key Ingredients

• VIOLET PIGMENTS directly attach to the hair and instantly neutralize unwanted yellow tones.
• GREEN TEA EXTRACT AND UV ABSORBERS help fight fading and tonal change to keep color looking great.
• SMARTRELEASE TECHNOLOGY, their one-of-a-kind liposome delivery system, packs a punch - continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.