Joico Color Balance Blue Shampoo

Eliminates Brassy/Orange Tones on Lightened Brown Hair

Directions: Apply to wet hair and allow the shampoo to absorb for three-to-five minutes. Rinse. Repeat the process two or three times per week, alternating with your regular shampoo. Follow with Color Balance Blue Conditioner for best results.

Benefits

• Instantly neutralizes unwanted orange and brassy tones
• Long-lasting results through 12 washes
• Boosts shine and smoothness
• Over 2X stronger hair*
• Controls static
• Gently cleanses
• Neutralizes unwanted orange and brassy tones
• Boosts shine and controls static
• *Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Blue Shampoo and Conditioner together

Key Ingredients

• BLUE PIGMENTS directly attach to the hair and instantly neutralize unwanted orange tones and brassiness.
• GREEN TEA EXTRACT AND UV ABSORBERS help fight fading and tonal change to keep color looking great.
• SMARTRELEASE TECHNOLOGY, their one-of-a-kind liposome delivery system, packs a punch - continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.