Joico JoiFULL Volumizing Shampoo

We’re setting the scene for plush, long-lasting fullness with this richly lathering cleanser that gently whisks away oil and dirt known to weigh down fine hair. Leaves strands clean with a sheen—uniquely nourished and ready for extraordinary body with a natural feel.

Directions: Apply to wet hair. Lather. Rinse well.

Benefits

• Fuller, thicker, bouncier hair
• 24-hour style retention*
• Provides long-lasting humidity protection*
• Instantly adds shine
• Rich lather gently yet thoroughly cleanses hair
• Adds instant, lightweight body
• *When using JoiFull Volumizing Shampoo, Conditioner, and Styler as a system

Key Ingredients

• Rice Protein, rich in amino acids, helps to strengthen and thicken hair while providing a fuller feel and visible lift to fi ne, limp hair.
• Bamboo Extract, fi brous and rich in silica, helps to build volume while promoting thicker, stronger, shinier strands.
• Lotus Flower, a prized exotic bloom full of strength-building protein, magnesium, and potassium, helps improve elasticity and gives hair a healthy appearance.
• SmartRelease Technology packs our triple-powered, healthy-hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.